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You’ve heard of circular economy, but what are circular business models? How can they deliver better circularity and reduced environmental impact at the same time as increasing profitability and improving your relationship with your customers?

Done well, circular business models keep your products in play for much longer than normal, and you get to generate income from that longer lifetime.

This section is all about the basics: we describe what circular business models are and why they’re far more than just recycling initiatives.